TL;DR version: A long diatribe on how the latest Canon releases completely underwhelm in the face of competition, especially from Nikon. The 7D is a decent upgrade that’s completely overrated simply due to marketing. The 1D Mark IV sounds nice and has the capability the 1D Mark III probably should’ve had – unfortunately its functionality has been completely eclipsed by Nikon’s D3(s) and even D700, which unlike the 1D’s 1.3x crop sensor, are able to pull double-duty as both heavy duty sports bodies and general purpose cameras.
It’s interesting to see how much an effect marketing has on the general photography consumer. Over the past few months, Canon has released a couple of moderate upgrades, one of which has been hailed as revolutionary and game-changing, and the other which was met with a big collective yawn and cries that Canon has fallen behind the cutting edge and is playing catch-up with Nikon. The biggest difference? One camera was given an incremental version number, and the other was given a new model number as the start of a different series. (more…)